A powerful form of web promotion, social bookmarking opens new doors for business advertising.

Social bookmarking websites store and categorize bookmark links, this design of bookmarking is to post these links back to your website from the website. These social bookmarking websites receive millions of visitors searching for information giving your website link mass marketing.

Social bookmarking also gives the user the ability to target their desired search. Rather than using search engines to try and find that needle in a haystack, using social bookmarking can narrow down searches. With social bookmarking sites displaying recently added and most popular links, you gain valuable insight to stay current and see relevant information. For example a search on car deals may return with two possible articles: one with a hundred votes and one with seven votes. It’s easy to tell that the article with the higher votes would probably be the best choice. This is also a lot more efficient than using search engines. Social bookmarking holds another powerful tool known as folksonomy.

Using a folksonomy-based tool for research purposes allows you to take advantage of the insights of other users to find information related to the topic of choice. For example with this tool you may find users found a connection between car deals and car repair, bringing in new direction. These kinds of tools also encourage users to continue to come back as the folksonomy and the collections of resources are constantly changing.

With the ability to generate traffic by sharing links, social bookmarking is in a league of its own. With bookmarks being categorized into different TAGS, you get the benefit of targeted traffic from people searching a particular TAG. Your tags will also rank well in search engines due to the authority that these sites have.